I woke up with this idea in my head the other day, and eventually got a chance to sit down and work on it. It reminded me of ancient Egypt...what the pharaoh might have had in his palace...pillars perhaps, on either side of his throne? That is where the ph at the end of the name comes from.
1) Two parallel vertical lines, curving slightly outward at the top.
2) an arc across the top, connecting the two curves
3) some stylized "V" shapes, with possibly little strands and dots downward
4) add a rim across the top.
Doesn't it look like pillars from a Pharoah's place?